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Crystals Add Elegance to Fragrance Samplers

Promotional possibilities of today’s fragrance samplers are endless, say La Factory and Rexam.

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By: Jamie Matusow

Editor-in-Chief

La Factory recently teamed up with Rexam to produce a shimmering example of the promotional possibilities inherent in today’s fragrance sampler world. Using Rexam’s sampler technology the Swarovski-crystal “necklace” made its debut at the Luxe Pack Show in Monaco.

France-based La Factory created the gold and silver-toned cylindrical sheaths, which housed Rexam Sof’Press mini-dispensers. The mini-dispenser was chosen for its slim dimensions, appealing ergonomics and powerful spray characteristics. Swarovski crystals added sparkle to the sampler.

“This collaboration marked the successful teaming of two packaging industry suppliers and represents the way such high-impact promotions can be created. Cosmetic companies strive to create new promotional ideas and it is our role, as suppliers, to work as a team and provide the global support to ensure success,” said Emmanuelle Hermandesse, Category Manager – Mini-Products, for Rexam’s Personal Care Division.

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